How to Read Your Social Media Analytics and Use the AI Assistant

To see how your channels are doing, start with the "Last week performance" block on the Uplonic home page, open the Analytics page for channel-level charts and comparison, and use the AI assistant tab for a written summary, the topics that work and video ideas. The assistant takes its numbers from your measured data, not from the text it generates, and a dash means there is no measurement rather than zero.

Before you begin

You need an app with at least one connected channel that has some history. The basic analytics, which means the home page block and the Overview, is open to every role on every plan. PDF and CSV export and scheduled reports are for the Owner and Manager from the Pro plan; a branded report with your own logo needs the Pro Plus plan. For the AI assistant, the weekly summary is included on every plan, while "What works", video ideas and idea generation need the Pro plan or higher and draw on the app's monthly AI credits. Credit amounts are not quoted here, because the catalog changes.

Start on the home page

The "Last week performance" block shows four tiles: posts published, followers, views and new comments, each compared with the week before. If a tile shows a dash, there is no measurement for it. That is different from zero, and the tile does not show a change when there is nothing to compare with. A line under the tiles shows the headline of the latest AI analysis; clicking it opens the AI assistant tab.

Use Overview and Compare

Open "Analytics". In "Overview" you can filter by channel and choose the period, and you see how followers change and the trend per channel. Data for new content does not appear immediately; the first numbers arrive within about a day. In "Compare" the channels sit side by side, for example posts, views, average views per post, engagement and follower change. Where a network does not provide a metric, the table says so instead of showing zero.

Use the AI assistant

The "AI assistant" tab has three parts: a summary, "What works?" and video ideas. The numbers come from your own measured facts, and the evidence chips next to a statement point to them. The ideas build on the topics that perform best. The analysis covers the whole workspace, so the page's channel filter and period selector are hidden on this tab; use the 7 or 30 day switch instead.

The analysis is renewed automatically each week, and the first one for a workspace is created from the empty state and is free. Generating new video ideas draws on the app's monthly AI credits. On the Free plan the weekly summary is available and the other parts are locked; the locked text is not sent to your browser at all, so it cannot be read from the page.

You can switch AI off in the app's settings. When it is off, the workspace's data is not sent to the AI provider, which is Google Gemini.

Export a report

The "Report" button has three tabs. "Download" gives a PDF or a CSV that follows the page's current filters. "Schedule" sets up a weekly or monthly delivery to recipients you name. "Branding" sets your own logo and colour for the report, and the branded report is available on the Pro Plus plan. The client report article covers what to put in a report for a client.

The analytics overview describes the page in product terms. When the numbers show a topic that works, schedule the next video to every network at once.