How does per-brand pricing compare with per-channel pricing?

A Metricool brand holds one profile per network, so one brand on five networks costs the same as one brand on one. Uplonic charges for each connected channel. If you run a few brands across many networks, Metricool's model is usually cheaper; if you manage many clients on one or two networks, per-channel pricing usually wins.

Are Uplonic's analytics as deep as Metricool's?

No — reporting is Metricool's core. Uplonic covers per-channel and per-network analytics, comparisons with the previous period and branded PDF/CSV reports, but no ads dashboards or competitor tracking.

Does Uplonic support X (Twitter)?

Not today — the networks row in the table above lists where Uplonic publishes. If X is a core channel for you, keep a tool that supports it for X alone, or stay with one that covers it.

Uplonic vs Metricool

Uplonic's column is read from our live plan catalog; every other value links to the vendor's own page.

Uplonic

MetricoolMetricool — Pricing

Plans & pricing

Free plan

2 channels5 posts a week per channel

1 brand20 scheduled posts a month

You pay for

Per channel

Per brand

Entry paid plan

$3 / channel / moPro, billed yearly

$20 / moStarter, up to 5 brands, billed yearly

Team members

Pro Plus · unlimited

Team managementAdvanced plan

Publishing

Networks

7 networksYouTube, TikTok, Facebook, Instagram, Threads, LinkedIn, Pinterest

13+ networksincl. Twitch, Bluesky, Google Business

Post limits

3–10 scheduled / day / channelmanual uploads unlimited on paid plans

Unlimitedfrom Starter (fair use); 20 / mo on Free

X (Twitter)

Add-on

First comment

All plans

—Not stated

Bulk scheduling

CSV importAll plans

—Not stated

Team & approval

Approval workflows

Pro Plus

Advanced plan

Client approval

Pro Plus · no client login

Client managementAdvanced plan

Analytics & engagement

Analytics

All plans · advanced: Pro and up

Unlimited history from Starter

Comment inbox

All plans · replies: Pro and up

—Not stated

Branded reports

Pro Plus · PDF + CSV

Custom templates on Advanced, white label on Custom

Social listening

—Not stated

Competitor benchmarking

5 on Free, up to 100 paid

Link in bio & integrations

Link in bio

All plans

Starter and up

Public API

All plans

Advanced plan

MCP server (AI assistants)

All plans

What you would pay

Entry paid plans for the number of channels you run, billed yearly, shown per month in USD.

Channels5

Uplonic is cheaper by $5 / mo

150

Uplonic

Pro

$15/ mo

$180 a year

Metricool

Starter (5 brands)

$20/ mo

$240 a year

Metricool prices per brand, and a brand can hold one profile per network. The calculator assumes one channel per brand (an agency with single-network clients) — if all your channels belong to one brand, Metricool Starter at $20 a month covers them.

See it on your own channels

Start on the free plan, connect a channel or two and compare for yourself. No card needed.

Try Uplonic free

Strengths on both sides

Where Uplonic is better

A video library with storage per channel and bulk upload from a CSV.
Per-network video settings (privacy, interactions, TikTok disclosure) checked before posting.
Client approval by link — the client approves videos and posts without an account.
First comment on every plan, and the API on every plan including Free.

Where Metricool is better

Unlimited analytics history from Starter, plus PDF/PPT reports and a Looker Studio connector.
Competitor tracking — up to 100 profiles on paid plans.
Ads dashboards for Facebook, Google and TikTok Ads next to organic content.
More networks, including Twitch, Bluesky and Google Business Profile.

Switching from Metricool in three steps

1
Connect your channels
Sign in to each network once. Several accounts on the same network are fine — pick which one is the default, and every post addressed to that network goes there.
2
Bring your content over
Drop your videos into the bulk uploader and attach a spreadsheet: captions, channels and dates are filled in from a CSV (Excel and Google Sheets exports both work). Your Metricool queue can keep running in the meantime.
3
Rebuild the schedule, then switch
Set up publishing profiles and daily time slots for each channel, check the first week in the calendar, and pause the old queue once the first posts have gone out from Uplonic.

Sources

Metricool — Pricing · checked 2026-10-12
Uplonic's column is read from our live plan catalog; every other value links to the vendor's own page.

Metricool is a trademark of its owner. Uplonic is not affiliated with Metricool. Competitor information is taken from the sources above on the dates shown; plans change, so check the vendor's page before you buy. Spotted an error? Tell us via the support page and we will fix it.