News
Platform changes that affect creators, what changed, who it affects, and what to do now.
Made on YouTube 2026: Shorts series, hook testing and AI editing
At Made on YouTube on September 23, 2026, YouTube launched Shorts series with seasons, episodes and custom thumbnails, and announced testing up to three video cuts to find the best hook. What's live and what's coming.
Meta One: links in Instagram posts and Reels become a paid feature
Meta launched Meta One on September 15, 2026. Its Advanced plan for creators and businesses ($49.99/month and up) includes links in organic posts and Reels, while some Facebook Pages are being limited to two link posts a month.
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Meta stops running ads that promote TikTok in the US and six other countries
Since October 8, 2026, Meta no longer runs ads from TikTok's parent ByteDance — or third-party ads that link to TikTok — on Facebook and Instagram in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam.
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YouTube Shorts now favors original videos over re-uploads
Since October 1, 2026, YouTube's Shorts recommendations give priority to creator-made videos. Channels that mainly re-upload other creators' videos without significant changes will get less reach.
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YouTube raises Partner Program and Shorts revenue thresholds from February 2027
From February 1, 2027, new YouTube Partner Program applicants need 8,000 watch hours or 20 million Shorts views, and Shorts revenue sharing needs 10 million Shorts views in 90 days. Existing members stay in.
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